Marketing Freelance and Consulting Services

If you are small or local business with limited resources, you’ve come to the right place. Marketing is a powerful tool with a broad scope. While many business owners are successfully managing their marketing, advertising, social media and public relations efforts, there’s always room for improvement. (Improvement equals more customers.)

Whether you need a little or a lot more business, you can hire Kassy to get you where you want to be. Together, we can customize a game plan where I act solely as a consultant to help you fine tune what you are doing or where I also act as your freelance employee, implementing any or all of your marketing efforts. The best part of all is that you can hire me on an as-needed basis. It’s completely flexible around your budget and needs.

My preferred services include the following, along with help figuring out which areas are right for you:

Marketing Advice
Getting insight from a marketing expert is invaluable as you make decisions, such as budget allocation, picking a printer, deciding where to advertise and planning content to post on Facebook.

Strategic Marketing Consulting
It’s not always easy to objectively review the effectiveness of your own marketing strategy. You could be missing out on easy opportunities, or need your copy adjusted to engage more with your target audience.

Brainstorming
Need ideas to boost your marketing? Or tips on how to market an upcoming event? We can toss around options to find the right plan for your business, from promotions to taglines and even new product launches.

Marketing Material Review and Editing
Are your flyers, brochures, website, and even Facebook profile effective? Let’s clean then up. Perfect if you are starting a new marketing piece or ready to reprint a current one.

Websites
Every business needs a website, you really do. I can create one using a WordPress theme (StudioPress preferred) or edit existing websites. Lets chat about your needs first to see if I’m the right person for part or all of the project.

Website Content
Content is more important than the design of a website because it speaks to both search engines and your prospects/customers. The right content, organization, structure and presentation can make a huge difference in driving leads and sales.

Social Media
Social media is constantly changing making it hard for business owners to know what is most effective. From ghost writing (aka writing and sche

duling the content for you) to occasional consultations I can help you reach your audience.

Blogging
Content is king and blogging is a great way to improve SEO. But finding the time to figure out what to write, edit it, make sure it’s search engine friendly and drives sales can feel daunting without some help.

Email Marketing
This is such a powerful tool that often is overlooked or done poorly. An opt-in list of people who want to hear from you should never be taken for granted. My favorite email program, MailChimp, is free to use up to 2,000 subscribers.

Search Engine Optimization (SEO)
Do you show up on the first page of Google, Yahoo or Bing? I don’t mean for your business name either, but your category. This is so important to consider if you have a website. (And if you don’t, you need one.)

Google Adwords
This is another powerful tool to drive more business when used effectively. As a Google partner I can supply you with $100 free advertising credit with a $25 Adwords purchase. It’s a great way to test it for yourself.

Online Marketing
There is much more than just having a website, Facebook page or pay-per-click ad campaigns to effective online marketing. This involves all the ways people can discover your business online.

Advertising
Do you think your current ad campaign is effective? Or are you not sure if this even makes sense for your business? It’s important to reach the right audience with the right message or you’re wasting time and money.

Surveys and Market Research
Conducting customer or market surveys is often quite enlightening. If you don’t truly understand your target market, their needs and habits, how can you know if your products/services best meet their needs let alone craft effective marketing?

Marketing Analytics and Reports
When was the last time you analyzed your Facebook Insights or Google Analytics reports? Taking the time to review it is one thing, let alone actually making sense of all that data.