Websites

Your website is a powerful marketing tool when it’s done right. Are you bringing in new clients with yours?

Several simple things to consider include:

  • Focus on benefits—it’s important to connect with your target audience using benefits instead of listing features in your main copy points.
  • URLs/Web address on each page—using the right keywords can help with search engine optimization (SEO). Look up in the address bar, notice how mine uses real words instead of numbers and random letters?
  • Calls to action—common examples such as “click here” or “call today” increase action.

If you don’t have a website yet, we definitely need to talk! I think this is a crucial marketing piece that can actually be done with very minimal costs. For confused callouteveryone else, it’s good to step back and analyze how yours is preforming and what can make it more effective.

My approach to implementing and analyzing websites is probably different than most web designers. In fact, while I can create a great-looking website, I don’t consider myself a web designer. Nope. I’m a strategic online marketer. An effective website is much more than just the design. So how can I help you?

  • Create a new website that you can edit and manage, with training if needed, preferably using WordPress.
  • Edit existing websites
  • Write or review copy, which I consider to be way more important than the design of the website. Ultimately the content is what connects with, and sells the prospect. It’s also what the search engines use to send people to your site.
  • Implement SEO (search engine optimization) “stuff” so the search engines like your website and want to send people there. There are certain themes that are more SEO friendly that I like to use or plug-ins that can help. Keywords and where they are located also makes a big difference.
  • Help you set up and write blog posts. There are several reasons why I will encourage most people to incorporate a blog and specific things to consider in the set up and content to maximize SEO effectiveness and reader engagement.
  • Set up Google Analytics (or other metrics) and help you understand how it works. I’m a big believer in using data to guide improvement.
  • Set up A/B tests to see what works best with your target audience.
  • Set up an email list. If you aren’t capturing emails using your website, you could be losing great prospects.
  • Integrate social media that can include both driving new fans/followers to your social media sites as well as encouraging visitors to share your website with their friends.
  • Holistic online marketing analysis to determine opportunities you are missing out on that could drive more traffic to your website.
  • Google AdWords (and other search engine) advertising can be a very successful way to get new customers and I usually have access to free advertising credits.
  • Google Places is a MUST for any local business these days.
  • Set up Author Box, so you can have your thumbnail show up next to your pages results in Google. Pretty cool and effective.
  • And more…

My goal (depending on what you hire me for that is) is to create a user AND search engine friendly website that clearly and effectively communicates the benefits you have to offer and gets people to take action. Without being pushy, salesy or spammy of course. I believe that being true to your business, your industry, your calling and your customers is most important. But some carefully crafted choices can make a big difference.

You can read more about my services or schedule a meeting with me. If you don’t know what half of this even means or where to start, I can help there too.